Dreiturm

In 1825 the Wolf family founded a modern soap factory of its day in Schlüchtern in Hesse. It made soft soap and bar soap, washing powder and soda. In 1930 the business moved to Steinau an der Strasse, enlarged its site and added household products such as floor wax.

In 1934 the founding family was expropriated, and Max and Arnold Wolf were taken into so-called protective custody. In 1945 the plant lay almost completely in ruins. Max Wolf fought for his company in court for three years, got it back in 1948 and died the same year. His son Gerald carried it on.

In 1970 Rudolf Hedler acquired half of the shares and soon aligned production with liquid and semi-solid preparations. In 2009 Stefan Hedler took over all of the Wolf family's shares, and since 2018 Lars Börgel has run the company, which today calls itself Germany's oldest soap and cosmetics factory.

Around 320 employees produce more than 70 million units a year, under their own name and for other brands, sold in more than 20 countries. For the professional line the standard is called “Quality from tradition”. According to Dreiturm, the heat for production has come from the wood-fired power plant on the company site since 2022, and the electricity only from renewable sources since 2020.

The soap cream in the 5-liter canister is meant for washing hands and body, it is alkali-free and pleasantly scented. With the canister, care institutions, practices and housekeeping services refill their soap dispensers and dispenser bottles themselves.